Books. That's what we make here at Hedonist Press. It's all fine,
everything's great, and thanks to the super folk at w.a.s.t.e.
we can sell them to people - especially- people on the internet,
people sitting at home or in the office at computers.
But sometimes that is not enough. Blimfield, that eccentiric
M.D. of ours, reckons a book is not a book until its on sale in
a bookshop. The only reason he's making books in the first place
is because he's quite old fashioned and he still thinks its more
comfortable to read bits of paper than computer screens. (Some
people will never catch on to the modern world, huh?) So old
Blimfield sets out with a sales team and an armfiull of books
to visit his local bookshops in Bath, that oasis of culture, famed
for it's literary associations (even a Jane
Austen Museum, no less).
But guess what - not one bookshop in Bath was prepared to stock
any of our books. When our charming head of sales paid a visit
to Waterstones clutching a copy of Catacombs Of Terror!,
they said they didn't have anyone on the premises who was authorised
to make decicions on which books to stock.
How d'ya like that? There's our sales manager at Waterstones
in Bath with a book about Bath, published by a Bath publisher,
written by a Bath author. It was typset in Bath and the furthest
any of these words have been before they reach your yes in Chippeham,
where the book was printed. On the counter is a copy of Bristol
magazine Venue which containes a two page spread about the book.
Waterstones have even got a special section of local interest
books, but if you want your material included on it, you've gotta
get hold of someone in London. Or Edinburgh.
Our sales team was so depressed it nearly gave up the publishing
business altogether in favour of a life of farming. But fortunately
our sales team didn't give up totally. They said "Bollocks
to the buggers, let's just sell them ourselves! Direct to the
public! Hurrah for private enterprise!"
And so the Struggling Retailer was concieved. A mobile market
stall errected on a Dutch bok-fiets (box-bike) operating
on a Pedlar's Certificate. It seemed like a great idea, and the
Hedonist sales department got the train to Bristol to buy a pedlar's
certificate from the Police
Then we did a poster offering out retailing service to other artists,
who are finding it as difficult to sell their art as Hedonist
Press is. The poster looks like this:
Everything's groovy. Bath is a shopper's paradise, and The Struggling
Retailer is going to be selling all the best gear in Bath; Baka
Beyond CDs, Walcot Nation T-shirts and loads of other stuff.
All directly to the our charming cousins from abroad who come
here especially to get a slice of our culture.